I am always asked, “How much time do you spend using Social Media?” My answer is, “as much time as I make for it.” Having a Social Media account like Facebook or LinkedIn is free, but the time spent using and maintaining them are not. It is important to pick and choose from all of the options out there, understand where your audience lives, and then provide content that they will be interested in.
My goal for each of these accounts is to provide content with a purpose. No tweets about my last trip to the kitchen for toast with peanut butter will show up on any of my Twitter accounts, but my personal Facebook page might provide some peanut butter induced fun… and lots of pictures of my dog.
Connect with Me
Mishel and Fizzgig: This is my personal Facebook account. It contains all that newsy, chatter kind of content that you normally share with just friends and family.
Mishel Justesen: This is my “professional” Facebook account. This account is used to solve the conundrum of having to link a personal Facebook account to a company Facebook page. I do not post any personal (or potentially embarrassing) content on this page.
RBZ.Recruiting: This is the recruiting page for the company I work for. The target audience for this page is college students who are interested in working for our firm. Our goal for this page is to provide a fun way to showcase our firm culture.
Mishel Justesen: This is a link to my personal LinkedIn profile. If you are not connected to me through your network but would like to send a request to join my network, my email address is parishopper@gmail.com.
RBZ Company Profile: This is a link to the company profile that I maintain for the firm I work for.
@morphodesign: This is my personal Twitter feed. I post interesting links to graphic design and social media related news items.
@rbzllp: This twitter feed provides tax, audit and business consulting tips.
Flickr
Mishel Justesen: This is a personal Flickr account that I use to archive all of my favorite iPhone photos. It’s a very random collection of stuff.
Google+
Mishel Justesen: I haven’t completely jumped on the Google+ bandwagon yet, but I felt it was important to establish an account as I believe that this platform is not going to go away anytime soon, and well, it IS a Google product. Probably a good idea to pay attention to this one folks!
Tumblr
Morpho Blue Design: My beloved Tumblr blog – is very neglected. This was an experiment to see how it worked. I mainly use this account from my iPhone when traveling – which doesn’t happen very often.
FourSquare
Mishel Justesen: I am the proud mayor of Trimana – the cafe located in the building of work in. This is either happy news, or pathetic if you dwell on it too much. I’m not sure how this account helps me out professionally yet, but personally free food or discounted adult beverages when you “check-in” at a location is always appreciated.
LinkedIn Profile Template
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